Aviation Property - Sellers

The Aviation Difference

When passengers board your airplane they often have a feeling of trust.  They trust that the airplane has been certified and built to stringent standards which the FAA monitors and trust that you have been evaluated as a pilot,  have been found to be knowledgeable and proficient in demonstrating your skills.  As they board your aircraft, they typically have very limited knowledge of the airspace, air traffic, weather hazards, terrain, density altitude, and so many other factors.

The same is true when you sign a listing contract to sell your home with the real estate agent. You may have a very limited understanding of all that's entailed in selling your home for top dollar, but you trust that he or she is a professional, in the same way, passengers trust you as their pilot.

As a former professional pilot, I will not only see but take note of each unique aspect of your aviation home.  All these special features will be highlighted in forming our complete marketing strategy.  Simply listing your home in the multiple listings service (MLS), and posting on Craigslist is not enough.  MLS is just the start of my advertising campaign.  Knowing where to list your house, knowing who our audience is, and knowing how and where to reach them is key to our marketing strategy.  The bonus items included in our executive level marketing for all our aviation properties are professional photos to include aerial, exterior, and interior.  Not to mention our professional aerial and interior (HD) videography using the most sophisticated drone technology on the market.

Our Strategic Marketing Plan

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Photographic Marketing

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                    Our Pictures                        The Other Agent

These are pictures of the same house exact house.  It's amazing how professional photographers & staging can make a huge emotional difference in the mind of a buyer.

Setting the Listing Price

In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:

  • If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area. You may have told your REALTOR to "Bring me an offer. Frankly, I’d take less." But in that list of houses, yours simply looks too expensive to be considered.
  • If you price too low, you'll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.

NOTE: Never say "asking" price, which implies you don't expect to get it.

To determine the proper list price, contact me today and I'll provide you with the following professional services:

  • Furnishing comparable sales.
  • Analyzing market conditions.
  • Helping to determine offering incentives.
  • Estimating your net proceeds.

Using Comparable Sales

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood like yours.

Also, we can furnish data on sale figures for those "comps", and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales we bring to you, along with data about other houses in your neighborhood presently on the market, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by us and may include properties currently listed for sale and those currently pending sales.

In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property if there hasn't been much activity in your area recently if co-owners disagree about price and any other circumstance that makes it difficult to put a value on your home.